Guestfolio Webinar Archive

Missed one of our Educational Webinars? Not to worry, every webinar we host is recorded. Below is our archive of past webinars. Simply click on each link to access the recording.
Watch, learn and share with your colleagues!
To sign-up for future webinars, please visit our Training Page.

2018

21 MARCH 2018

Using Guestfolio to Improve your TripAdvisor Ranking

Based on our recent study of reviews collected between May 2017 and December 2017, our findings show that Guestfolio's TripAdvisor Integration can positively impact a hotel's TripAdvisor performance in terms of volume, recency and quality-the three determinants of TripAdvisor's ranking algorithm.
We are excited to share our findings with you on this webinar. Join us and learn how Guestfolio helps hoteliers improve their TripAdvisor ranking.
Download a PDF of the slide deck here → Using Guestfolio to Improve your TripAdvisor Ranking Slide Deck
WATCH NOW

14 FEBRUARY 2018

Tailoring your Double Opt-In Emails

On this webinar, we unveil a new feature that will help you prepare for the very strictest consent legislation. To help you manage your subscribers and track consent for everyone who comes through your website, we will be unveiling a new feature for our double opt-in emails as well as run through how Guestfolio’s built-in sign-up form can be embedded on your website to help you track all your subscribers and guests through your Guestfolio CRM.
Download a PDF of the slide deck here → Tailoring your Double Opt-in Emails Slide Deck
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17 JANUARY 2018

Making the most of Marketing Campaign Reports to plan for 2018

Welcome in the new year by looking at some of your most successful marketing campaigns of 2017. What worked? What didn’t? In this upcoming webinar, we take a deep dive into the workings of Guestfolio’s reporting capabilities. We’ll uncover open rates, CTRs and conversion revenue of the most successful campaigns. Following this, we’ll learn how to optimize your campaigns for this year using what we’ve learnt.
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2017

6 DECEMBER 2017

Segmenting your communications like a pro

To ensure your email communications get to the right guest at the right time, we at Guestfolio use unique filters or ‘Conditions’ that allow us to determine who receives your emails, which design is used and what message is presented to them.
Watch this webinar, and learn how to:
– Enhance the pre-arrival experience with customized emails to your guests—automatically
– Create highly-targeted subscriber lists for email marketing
– Display the right message based on your guests’ reservation details
WATCH NOW

14 NOVEMBER 2017

Keep up your ‘A’ game with Automated emails

This advanced topic will teach you how to quickly create automated emails, easily personalize your guest emails using data from your PMS, create date-specific condition filters to send timely notices, filter out certain reservations from receiving an email and send a follow-up survey to those who didn’t respond.
The great thing about automation is that once you’ve set it up, you can just leave every email to run on its own.
WATCH NOW

18 OCTOBER 2017

Getting to know your guests with Guestfolio

In this webinar we will take a look at the different guest management tools on Guestfolio. We will look at how you can use email actions to manually send automated emails and preview live reservation data.
If you work in marketing, you will also learn where and how to view the subscriber status of a guest.
We’ll also look at how you can leverage guest social profiles, past reservations, revenue, setup the daily arrival report and how to update your marketing data by following ‘arriving guests’.
WATCH NOW

13 SEPTEMBER 2017

TAILORING YOUR CAMPAIGNS FOR THE HOLIDAYS

Are you ramping your marketing efforts up a gear for the fall?
If so, we’ve got some great ideas up our sleeves to help you create tailored campaigns that will bring in more revenue and increase engagement. From improving email deliverability, using automated interest tracking, to creating highly-targeted lists based on past stays, we’ll cover it all.
WATCH NOW

16 AUGUST 2017

MAKE THE MOST OF YOUR GUESTFOLIO SURVEY AND TRIPADVISOR REVIEWS

Want to make sure you’re on the right track with your survey and TripAdvisor review collection? Join our upcoming webinar that will cover how to ‘make the most of your Guestfolio survey and TripAdvisor reviews’.
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19 JULY 2017

AUTOMATED INTEREST TRACKING

In this webinar we delve into the newest feature to grace your Guestfolio account. Automated interest tracking enables you to learn more about your guests through every click they make. Through any email marketing campaign sent from your Guestfolio account, you are able to learn more about your guests in more ways than ever before.
This webinar will guide you through this enhancement and how the updates will affect your day-to-day usage of your Guestfolio account.
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14 JUNE 2017

EMAIL MARKETING LAWS: ALL YOU NEED TO KNOW

Tired of hearing mixed messages about email marketing laws? Not sure what the best practices or laws are in your country, let alone internationally? Learn about the steps you need to take to comply with the various email marketing laws from countries where anti-spam laws exist.
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10 MAY 2017

TAILORING YOUR EMAIL CAMPAIGNS FOR THE SUMMER HOLIDAYS

Are you ramping your marketing efforts up a gear for the busy summer? If so, we’ve got some great ideas up our sleeves to help you create tailored campaigns that will bring in more revenue and increase engagement. From creating lists based on past stays to reaching out with unique, bespoke emails for different types of interests like Golf, we cover it all.
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12 APRIL 2017

EMAIL MARKETING CAMPAIGNS WITH GUESTFOLIO: CLIENT SUCCESS STORIES

In this webinar, we bring you the top email marketing campaigns from Guestfolio. We run through a show and tell of specific campaigns, some great case studies, key learnings from each campaign.
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15 MARCH 2017

MAKE THE MOST OF YOUR GUESTFOLIO SURVEY AND TRIPADVISOR REVIEWS

In this webinar, you will learn all about your surveys, we’ll talk about; where your survey results are, how to export your results for everyone to see, the Net Promoter Score (NPS), the benefits of our TripAdvisor integration and a new feature!
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15 FEBRUARY 2017

USE GUESTFOLIO TO DRIVE MORE DIRECT BOOKINGS

In this webinar, we will look at the different tools in Guestfolio to help you drive more direct bookings. By converting reservations into guests that you know and understand, Guestfolio can help you retain guests over and create loyal brand advocates.
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18 JANUARY 2017

GETTING TO KNOW YOUR GUESTS

In our latest webinar we take a look at the new email action features in your Guestfolio Dashboard. We will look at how you can make the most of the email preview feature, manage your guests’ subscription status and trigger automated emails from the reservation page.
We’ll also look at how you can leverage guest social profiles, past reservations, revenue, setup the daily arrival report and how to update your marketing data by following ‘arriving guests’.
WATCH NOW

2016

30 NOVEMBER 2016

CREATE HIGHLY TARGETED LISTS FOR YOUR CAMPAIGNS

Are you constantly sending your newsletters to lists of 20,000 recipients or more? Are you starting to see a decrease in your opens and clicks? Or, are you satisfied with your open and click-through rates but would like to see higher uptake over the holiday period?
If any of the above sounds familiar, we recommend you join us for our next webinar that will look at how you can create more targeted lists for your newsletters. We've seen that more targeted campaigns, with smaller more relevant lists see higher engagement rates and increase revenue generated per campaign over time.
WATCH NOW

16 NOVEMBER 2016

DESIGN ENGAGING NEWSLETTERS WITH STUDIO’S PREDESIGNED TEMPLATES

Did you know we’ve recently launched 3 new email templates in our email builder Studio? This means more designs and layouts for you to choose from to help you get your message across whilst staying true to your brand.
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20 OCTOBER 2016

Creation de campagne marketing

Créez et ciblez vos campagnes marketing en utilisant nos modèles sur notre plateforme Studio. Différents modèles sont à votre disposition que vous pouvez personnaliser selon vos préférences.
VISIONNER MAINTENANT

23 AUGUST 2016

ADD WHATSAPP TO YOUR HOTEL ENGAGEMENT STRATEGY

With over 1 billion users and 42 billion messages sent daily, WhatsApp's reach is continuously growing around the world.
Sign up now to hear about how you can start using the world's fastest growing messaging platform at your hotel and how Guestfolio can assist in reaching your guests via the channels that matter to them.
WATCH NOW

3 AUGUST 2016

MANAGE YOUR GUESTS’ FEEDBACK WITH GUESTFOLIO

Our next webinar 'Manage your guests' feedback' will take a look at how to manage your surveys and guest feedback within Guestfolio.
We'll look at managing your survey reports, responding to guest feedback and how to ensure you're asking the right questions.
WATCH NOW

18 MAY 2016

DESIGN NEWSLETTERS THAT DRIVE ENGAGEMENT

Our next ‘Design newsletters that drive engagement’ will focus on using our email builder Studio to design your mobile responsive marketing campaigns, best practices for subscriber list management and understanding our unique Guestfolio interests.
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13 APRIL 2016

TAILOR YOUR EMAILS TO REACH THE RIGHT GUESTS

This advanced topic will teach you how to easily personalize your guest emails using data from your PMS, manage date-specific conditions, filter out certain reservations from receiving an email and send a follow-up survey to those who didn’t respond.
WATCH NOW

2015

9 SEPTEMBER 2015

TAKING CONTROL OF YOUR SUBSCRIBER LISTS

We understand that keeping your email marketing lists targeted, relevant and current can be a long and painful process and it often gets shifted to the bottom of the 'to do' list. We at Guestfolio however are dedicated to providing you with the education and tools to be able to complete these types of tasks as easily as possible!
Agenda
– Unsubscribing your bounces and drop out emails
– Creating master lists from multiple sources
– Spring cleaning your lists
– Top tips for maintaining your lists
– Adding an SPF record
WATCH NOW

30 JUNE 2015

TAILORING YOUR EMAIL TO REACH THE RIGHT GUESTS

To ensure your email communications get to the right guest at the right time, we at Guestfolio use unique filters or ‘Conditions’ that allow us to determine who receives your emails, which design is used and what message is presented to them.
Agenda
– How to enhance the pre-arrival experience with customized emails to your guests—automatically
– How to create highly-targeted subscriber lists for email marketing
– How to display the right message based on your guests' reservation details
WATCH NOW